SEO is a marketing discipline geared towards increasing your online visibility to potential customers in the non-paid, organic results retrieved by the search engine. SEO is an all-encompassing technique using both technical and creative parameters to drive relevant traﬃc, improve rankings and increase popularity on the World Wide Web. At IMO Ltd, we transform online content into tangible business results, namely traffic and subsequently revenues. With conversions and branding as your end goal, we drive SEO and monitor content performance to help you achieve measurable business results. It helps create awareness about your business, brand and the services you provide. At IMO Limited we do not regard SEO as a link building domain, we strongly believe that it is a medium for creating channels which ultimately bring customers to your website and increase revenues. Our SEO search strategies are result-oriented backed by guarantees.
IMO Limited’s online marketing experts initially conduct an in-depth analysis of the website architecture along with the navigation of the pages within website so that the overall traﬃc and the return on investment can be maximized. The focus is on user experience and user interface in order to improve the customers’ experience during their visits along with the content optimization. The comprehensive analysis includes website’s historical background check, testing for toxic links, page indexing history, html validation, semantics and more before the launch of the campaign.
KEYWORD RESEARCH & ANALYSIS
At IMO Ltd., we concentrate on delivering the best coverage for a wide range of keywords/phrases suitable to your business. We research for the most relevant, most searched in volumes, most competitive and most appropriate keywords for your website. These relevant keywords are determined by a fair mix of the popular keyword searches, the accurate keywords in your competitive line of business as well as the words you specifically choose to target.
We closely analyze your brand or product’s position in the target market. We identify your long-time industry competitor sites as well as the top ranking websites in your industry. IMO employs these techniques drawn from competitors’ online strategies to derive valuable insights from the data. With additional competitive research in terms of linking domains and keywords search volumes amongst various other parameters, strategies are deployed. The competitive analysis allows customers to have an edge over their competitors on an enterprise grade optimization platform.
On-site optimization involves modifying factors on your webpage that affect your organic listing to make it engine friendly. In this process, we conduct an in-depth audit of the website and then formulate an effective strategy. The on-site optimization is done with the intent of easing the work of search engine bots to allow them to crawl and index the website without posing any difficulty, leading to a better placement on the results page. The bots accessibility, keyword targeting, uniquely valuable content, and social network sharing options are few of the many areas that need work to increase the number of promising leads for your business.
When it comes to oﬀ-site optimization, we have a very unique and proven strategy. Unlike the majority of our contenders, we seek to create and market good quality content aimed to appeal to your target audience. As opposed to automating spam, the submissions to reputable third party websites are performed manually to get you the maximum link juice in your favor. In fact, at IMO Ltd., oﬀ page optimization has a new meaning and the clients have redeﬁned their brand through our well-researched strategy single-handedly. We believe in creating a presence about your business by increasing your site visibility on numerous networks which includes creating powerful proﬁles, engaging with the potential customers and building online reputation for your company.
CONTENT CREATION & DISTRIBUTION
At IMO Limited we have a tag line “Content Rules” and we are constantly striving to produce meaningful and valuable content for SEO campaigns. To mark your company’s flag on the vast internet space, we design informative info-graphs, write precise articles, create power point presentations, pen good content blogs, produce videos, do press releases and more. Following the content creation, we then work to disseminate the subject matter for increasing popularity in order to get quality inbound links for the client’s website. Emphasis is placed on projecting your brand in the right limelight using flourishing content marketing tactics through business listings, search engine submissions, blog postings, social bookmarking, entirely designed to improve your website’s organic search engine rankings.
We are Integrated Marketing One! We integrate all efficacious internet marketing strategies into one package and serve it to our clients who are looking to get their online business burgeoning.