10 Off-Site SEO Strategies to Grow Online Reputation
We all know that Search Engine Optimization is an ever-changing field with new research and innovative methodologies to improve rankings. As Google toughens the loopholes in an effort to provide the most relevant results to the searcher, SEO industry quickly doubles their effort to sustain rankings on the clients’ end. While on-page content matters to a great extent, it is what the third party is saying that matters more heavily according to Google.
Here are 10 off-page strategies that SEO companies around the globe practice that you can attempt to use as well:
- Build a fan following community on social networking sites.
Your popularity and authority on social media platforms can help you gain backlinks and mentions through shares. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines grasp which webpages are credible and should be ranked for which sets of keyword phrases.
- Search Engine Submissions
Indexed pages are the pages on your website that are indexed by search engines. It’s important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity foryour website to be found. Think of it like this–if it’s not even registered on the network, how can it be displayed when someone searches for it? Submit your website to popular search engines like Google, Yahoo, Bing etc. to get listed.
It is one of the powerful tools to draw relevant traffic on a consistent basis. Post original, good quality content out there and allow links to be crawled by the search engine crawlers. The uniqueness and do-follow links will add credibility. Remember, content is king.
- Forum Postings
From the end users perspective, forums are a place a discussion and by posting similar topics and facilitating a discussion, one can build links that can be crawled.
- Directory Submissions
This may not be as effective as it once used to be but a listing in popular directories like DMOZ that is human-run and has stringent approval policies could be a solid addition.
- Social Bookmarking
Popular sites like StumbleUpon, Digg, Delicious have content being updated frequently so search engines revisit often. If handled properly, it could be an essential broadcaster.
- Video Promotions
Video is not just an add-on, it is an important feature to anyone concerned with SEO, conversion rates, or brand equity. The best practices to land on SERP for videos include: keeping it short and succinct; add rich video snippets and transcribe the script. Embed it directly to your site and also promote on video platforms like Youtube, Dailymotion etc.
- Article Submissions
Submit good quality articles on sites like GoArticles or Ezine to add link building SEO juice to the incoming ties.
- CSS, W3C & RSS Directories Submission
CSS, W3C and RSS submissions are part of the expansive off-site search engine optimization capable of giving a positive outlook to any online business. It is dedicated to keep pace with the current trends in the search algorithms. If you offer web design, submission to W3C and CSS can drive substantial traffic to your site as well as RSS feed directories to attain more.
- PPC Ad Campaign
If SEO is too slow of a process and you are looking for quicker results, or that you’ve tried SEO for a good 6 months with a substandard SEO company and cannot direct your attention there any longer, you might want to try Google Adwords which is the paid advertising. It can be slightly more expensive, but it may be a marketing strategy that works better for you in the short term. The combination of off-page activities of SEO and PPC can get you the optimal results and build your online reputation.
Note: Do not overdo these activities or spam. Plan effectively or hire a professional company.